IN THE NAME OF THE PUSS, THE CUNT, AND THE FISH



OCTOPUSSAY IS AN EXPERIMENTAL FASHION LABEL EXPLORING DEFINITIONS SURROUNDING CODES OF DRESS. THE READY-TO-WEAR COSTUME HAS BEEN A TERM THAT WE HAVE FOUND SUMMARISES OUR EXPLORATIONS TO DATE.
CONCEIVED IN 2020 BY DJANGO NICOL, THE LABEL LAUNCHED OFFICIALLY IN OCTOBER 2021 WITH OUR FIRST READY-TO-WEAR PRESENTATION AND WE HAVE SINCE WORKED ON NUMEROUS PROJECTS, PRIORITISING ARTISTIC VENTURE OVER COMMERCIALITY.

THE OCTOPUSSAY DESIGN ETHOS ARISES FROM A LOVE AFFAIR WITH THE ACT OF MAKING.  ADMIRATION TOWARDS TRADITIONAL ABILITIES OF CRAFTMANSHIP AND COUTURE TECHNICS ARE IMPORTANT TO THE CREATION OF OUR COLLECTIONS. THIS IS ALSO IMPORTANT AMONGST THE CONVERSATION OF SUSTAINABLE FASHION. WE STRIVE TO MAKE SUSTAINABLE CLOTHING AND AS SUCH ALL OUR PIECES ARE MADE-TO-MEASURE, ENSURING PERSONAL FIT AND HOPEFULLY ITEMS THAT WILL BE CHERISHED AND ARCHIVED. WE ALSO LOVE TO HAVE OUR CLIENTELE COME INTO THE ATELIER TO EXPRIENCE THE INTIMATE AND INTRICATE WORLD OF GARMENT MAKING.

OUR COLLECTIONS ARE TRANS-SEASONAL, PRIORITISING NATURAL FIBRES AND SECOND HAND FABRICS. WE OFTEN FEATURE UNIQUE ONE OF ONE GARMENTS.

OUR ATELIER IS ON THE LANDS OF THE WURUNDJERI WOI WURRUNG PEOPLE OF THE KULIN NATIONS. AS SUCH, WE WANT TO ACKNOWELDGE THE TRADITIONAL CUSTODIANS OF THIS LAND AND PAY OUR RESPECTS TO THE ELDERS PAST AND PRESENT. THE STRUGGLE AGAINST COLONIAL VIOLENCE CONTINUES AND THIS COUNTRY STILL REMAINS ONE OF THE ONLY COUNTRIES IN THE COMMONWEALTH TO NOT HAVE A TREATY WITH THEIR INDIGENOUS PEOPLE. TREATY NOW.


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OCTOPUSSAY 2024
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